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Ruan Deyzel

Multimedia Design and Web Development

With two decades of experience in various forms of design, from eye-catching products to feature-rich e-commerce websites, designing memorable logos and creating comprehensive brand guidelines. I’m a multidisciplinary skilled individual, continuously curious with a learning mindset and setting design standards high. With a keen eye for directing design and aesthetics, I also enjoy contributing and producing on theme, product and digital design projects from concept to shelf. I’m big on pixel perfection, unforgettable design and working collaboratively towards a shared goal.

Education
Concept Interactive

Digital Design
2002 – 2003

Concept Interactive

HTML & CSS Course
2006

Friends of Design

WordPress CMS
2011

Red & Yellow

Search Engine Optimisation
2014

Continued Design Education

Online trends, research and design program capabilities
– Present

Technical Skills

Web Development

95%

Graphic Design

95%

Branding

95%

Video & Photography

95%
Tools
WordPress
HTML & CSS
Adobe Dreamweaver
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Lightroom
Adobe After Effects
Adobe Premiere
Adobe XD
Substance Stager
Languages
Afrikaans
English
Experience
1

Cipla Medpro

Graphic Designer
2003 – 2014
  • Responsibilities of Junior Designer
  • Product packaging design
  • Creating mockups of actual product boxes
  • Brand logo design
  • Print design of posters and various promotional material
  • Advertorial design and working with publishing companies
  • Reproduction checking artwork and prepping for print
  • Hands-on collation of promotional material
2

Cipla South Africa

Senior Designer & Web Development
2014 – 2018
  • Product packaging design. Brand logo design, Print design of posters and various promotional material, Advertorial design and working with publishing companies, Reproduction checking artwork and prepping for print. Hands-on collation of promotional material
  • Design of campaign material, stand artwork, digital forms for brand activations, symposiums and company events
  • Digital design including interactive presentations and digital adverts
  • E-detailing (digital) design and distribution
  • Responsible for designing, developing and delivering all Cipla South Africa websites, keeping user interface and experience in mind
  • Maintenance, updating, troubleshooting and management of websites including numerous online assets
  • Developed private company blog with user management and assist in article design
  • Developed and implemented Design Studio Project Management System
  • Developed and designed downloadable online corporate brand assets, including managing and updating
  • Developed and designed Learning Management System for Marketing Department
  • Collaborated with Cipla Global to design and develop new corporate branding
  • Responsible for corporate branding and implementation on all corporate material and usage thereof
  • Assisting with systems consultations and employee training
3

Cipla South Africa

Manager: Web & Branding
2018 – 2021
  • Product packaging design. Brand logo design, Print design of posters and various promotional material, Advertorial design and working with publishing companies, Reproduction checking artwork and prepping for print. Hands-on collation of promotional material
  • Design direction of campaign material, stand artwork, digital forms for brand activations, symposiums and company events
  • Digital design including interactive presentations and digital adverts
  • Responsible for designing, developing and delivering all Cipla South Africa websites, keeping user interface and experience in mind. Articulate with external agencies when outsourced, design & development for Sub Saharan Africa websites
  • Maintenance, updating, troubleshooting and management of websites including numerous online assets
  • Develop, design and maintain various product and informational websites for Marketing
  • Develop, design and maintain company blog with user management and assist in article design
  • Develop, design and maintain downloadable online corporate brand assets, including managing and updating
  • Develop and designed Learning Management System for Marketing Department
  • Collaboration with Cipla Global to design and develop new corporate branding
  • Advise on corporate branding usage and implementation on all corporate material
  • Assist with systems consultations and employee training
  • Video & photography content production and design
  • Video & photography content recording, live streaming & editing
  • Product app solution development and management
4

Cipla South Africa

Senior Manager – Design Solutions
2021 – Present
  • Design and build the interface, navigation, and aesthetic of websites for Cipla SA, SAGA including corporate, therapeutic category and product websites.
  • Lead and manage the end-to-end development cycle for all multimedia assets including but not limited to websites, applications, social media, and any other multimedia channels
  • Implement approved latest technologies, platforms, software, hardware, design programmes for the continual improvement of website and other multimedia design
  • Maintain the appearance of websites by enforcing content standards.
  • Integrate content management systems for the continual updating of content on all websites – incorporate functionalities and features into websites.
  • Facilitate requirements management for projects & tracking
  • Develop and manage project plans end to end, with mitigation of challenges, control of dependencies and project milestones.
  • Full Management of design of visual imagery for websites and all multimedia channels in line with client branding.
  • Identification of tools that optimise sites for maximum speed and scalability.
  • Deliver full integration of website functionality with due consideration of competitor and customer analysis, product strategy and content development.
  • Creation and facilitation of full user interactions on web pages.
  • Implement approved recommendations on user experience and websites flow.
  • Maintain and manage backend and frontend of websites. Provide support and training to users if needed.
  • Implement a Testing and Continuous Improvement framework that includes Troubleshooting hosting and website failures.
  • Design direction of campaign material, stand artwork, digital forms for brand activations, symposiums and company events
  • Digital design including interactive presentations and digital adverts
  • Responsible for designing, developing and delivering all Cipla South Africa websites, keeping user interface and experience in mind. Articulate with external agencies when outsourced, design & development for Sub Saharan Africa websites
  • Maintenance, updating, troubleshooting and management of websites including numerous online assets
  • Advise on corporate branding usage and implementation on all corporate material
  • Assist with systems consultations and employee training
  • User interface and brand design for internal customer engagement platform, collaborated with external third-party developers and advised on design
  • Video & photography content production and design
  • Video & photography content recording, live streaming & editing
  • Create and execute multimedia (audio/video) content for customer stories, internal company announcement videos, external promotional social videos, product marketing videos, recruiting videos, and other enterprise-wide projects.
  • Collaborate with internal clients and stakeholders to facilitate the creation of multimedia content.
  • End to End Execution of video shoots; scout, select and reserve shoot locations.
  • Full Delivery of Video and Sound Projects from Record and edit to including selecting program format for final output, capturing/importing media, organising raw media, editing footage and sound files, creating, and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media.